Introducing the Hugonot Project
Introducing Hugonot, the newest GEO service for marketers. Hire an AI Blogger to write organic content for a niche adjacent to your customers.
Brutally Honest Review of Kapwing, 2026
This is a comprehensive review of Kapwing from a weekly Kapwing user. I've been trying it since 2020 and watched it evolve from a meme maker to an online video editor. Read about what Kapwing is good for and bad at.
The New Category Showing Up in My Inbox
The pace of cold outreach from GEO agencies in my inbox has increased dramatically in 2026. This is a signal of industry growth.
GEO, AI SEO, and AEO: What's the Difference?
GEO, AI SEO, AEO, LLMO -- it's word spaghetti! In 2026, what do marketing leaders call the term for optimizing your website (product or service) to show up in generative results from AI chatbots?
How to Measure and Track Visibility on Generative Search Engines
How do generative-first marketing teams set goals? About the "North Star" metrics in the world of Generative Search.
How to Acquire Customers from ChatGPT and Other AI Chatbots
How to get mentioned in ChatGPT is the newest marketing obsession of 2025. This article shares how SEO professionals and marketers can future-proof their content strategy by adopting best practices for Generative Engine Optimization (GEO).
Changes to Google's SEO Guidance in 2025
Stay on top of the changes and major hightlights announced at Google's Marketer conference, Marketing Live 2025. Get the tactical takeaways on how SEO and content marketing professionals should change their workflow to adjust to new AI changes.
How to See ChatGPT Referral Traffic on Google Analytics
How can you see how much website traffic your website is getting from ChatGPT? This article is a technical tutorial about how to measure and analyze which pages are getting referral traffic and how your ChatGPT traffic has changed over time.
How do People Use Google vs ChatGPT?
In you're a founder or webmaster, you should be thinking about how to increase the visibility of your product or service in the age of LLMs and generative AI. Perplexity, a generative search engine, is one of the fastest growing startups of all time, hitting $100M in revenue