Analytics
The New Category Showing Up in My Inbox
The pace of cold outreach from GEO agencies in my inbox has increased dramatically in 2026. This is a signal of industry growth.
Analytics
Analytics
How to Measure and Track Visibility on Generative Search Engines
How do generative-first marketing teams set goals? About the "North Star" metrics in the world of Generative Search.
Analytics
How to See ChatGPT Referral Traffic on Google Analytics
How can you see how much website traffic your website is getting from ChatGPT? This article is a technical tutorial about how to measure and analyze which pages are getting referral traffic and how your ChatGPT traffic has changed over time.