GEO, AI SEO, and AEO: What's the Difference?
GEO, AI SEO, AEO, LLMO -- it's word spaghetti! In 2026, what do marketing leaders call the term for optimizing your website (product or service) to show up in generative results from AI chatbots?
Julia Enthoven
Julia Enthoven is the Founder/CEO of Kapwing and a thought-leader in SEO, GEO, and organic acquisition. A former PM on Google Search and software engineer, she writes about her insights on her blog, Generative Visibility.
Analytics
How to Measure and Track Visibility on Generative Search Engines
How do generative-first marketing teams set goals? About the "North Star" metrics in the world of Generative Search.
How to Acquire Customers from ChatGPT and Other AI Chatbots
How to get mentioned in ChatGPT is the newest marketing obsession of 2025. This article shares how SEO professionals and marketers can future-proof their content strategy by adopting best practices for Generative Engine Optimization (GEO).
News
Changes to Google's SEO Guidance in 2025
Stay on top of the changes and major hightlights announced at Google's Marketer conference, Marketing Live 2025. Get the tactical takeaways on how SEO and content marketing professionals should change their workflow to adjust to new AI changes.
Analytics
How to See ChatGPT Referral Traffic on Google Analytics
How can you see how much website traffic your website is getting from ChatGPT? This article is a technical tutorial about how to measure and analyze which pages are getting referral traffic and how your ChatGPT traffic has changed over time.
How do People Use Google vs ChatGPT?
In you're a founder or webmaster, you should be thinking about how to increase the visibility of your product or service in the age of LLMs and generative AI. Perplexity, a generative search engine, is one of the fastest growing startups of all time, hitting $100M in revenue